Introducing the KUBO Structure

Building Picture-Perfect Activations

Moreton Hire is delighted to introduce the new KUBO temporary structure as a welcome addition to its growing range of superb quality marquees and structures.

KUBO is the first of its kind in the Australian market. It has a striking rectangular façade featuring flexible vertical and horizontal walling and provides considerable extra usable height. It utilizes thermo-technology and offers clients extensive opportunities for external branding.

Moreton Hire built the first KUBO tent for Swiss luxury watch retailer Longines at the Gold Coast 2018 Commonwealth Games. The KUBO was split into two sections for the activation. The first section was transformed into an entertaining space to host media events, VIP dinners and world-record celebrations. The other half was fitted-out as a pop-up boutique, designed to highlight the history of the Longines company and of course, showcase its iconic watch collections. The end result was a picture-perfect installation with a clever balance of entertaining space, excellent brand exposure combined with a first-class commercial opportunity. All possible with the new KUBO structure.

Moreton Hire Managing Director Peter Morahan said the KUBO structure provides a fresh new design option for brand-driven clients.

“Branding our marquees has become increasingly popular over the past couple of years. As a result of this customer insight, we wanted a solution that really highlighted exterior branding, as well as a solution that was distinctive, innovative and unique.” Mr Morahan said.

The KUBO is another masterpiece from Losberger De Boer, Moreton Hire’s long-term European partner. Mr Morahan highlighted that their successful alliance with Losberger De Boer is a result of similar company values and vision.

“Moreton Hire and Losberger De Boer have an exclusive partnership to deliver premium temporary solutions globally. Losberger De Boer is a world-renowned manufacturer of temporary structures so the alignment of their quality products with Moreton Hire’s exceptional service in Australia is a perfect combination.” said Mr Morahan.

The KUBO structure is available for Australian clients to hire now for all their major events or brand activations. The introduction of this new European tent complements Moreton Hire’s ongoing commitment to connecting our international clients with the Australian market. Moreton Hire’s global footprint has recently expanded to Singapore and since 2017 includes a new European branch to work with our valued customers across that region. Together with its Qantas Business Rewards Partnership, Moreton Hire is striving to open Australia to the world, and vice-versa.

To enquire about the KUBO structure today, contact the team or discover the full Marquee & Temporary Structure range today!