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British & Irish Lions Brand Activation

19/07/2025
Brisbane
  • Brand Activation
  • Events
  • Sporting

Moreton Hire successfully delivered a bespoke event activation for Howden Insurance, the Principal Partner of the British & Irish Lions Tour in July 2025. The private function, held at the temporary ‘Howden Arms’ structure on the North Lawn of Suncorp Stadium, catered to Howden stakeholders and travelling Lions fans, offering a premium experience in line with the prestige of the tour. The bump-in commenced on Monday 7th July and was completed by Friday 11th July before an extensive internal fit out was constructed. Over the course of five days, Moreton Hire constructed a 45m x 15m Arcum marquee, complemented by five 5m x 5m pagodas to facilitate catering and storage requirements. Additional infrastructure included ramping, outdoor fencing and furniture, lighting, and temporary outdoor flooring were installs.

All works were carried out by Moreton Hire’s in-house operations and project teams, ensuring seamless coordination and high-quality execution. The team managed all electrical installations and certifications, securing the necessary building approvals through reputbable providers – while maintaining a strong communication with the UK based client and ASM – the operators of Suncorp Stadium.

Moreton Hire were thrilled to bring Howden Arms to life, and have a small role in the incredible British & Irish Lions Tour in Australia.

Experience is Everything.

The Event Statistics

Major Sponsor Pop-Up

15m x 45m Arcum Marquee

4 Day Bump-In

Moreton Hire's Build Features

  • Custom Built Entrance Feature
  • Arcum Marquee Structure
  • Complete Brand Activation Fit-Out
  • Ramping, Fencing and Electrical
  • Furniture, Flooring, AV and Lighting Solutions

Products used in this project

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