Moreton Hire recently partnered with the Brisbane Economic Development Agency (BEDA) to deliver a striking custom signage solution across Brisbane’s CBD. As part of a city-wide advertising campaign, the Moreton Hire team installed branded signage pillars in key locations to build excitement and visibility in the lead-up to major sporting events that were taking place in the city, including the NRL Magic Round in June and the highly anticipated British & Irish Lions Tour in July. This initiative marked another successful collaboration with BEDA, with whom Moreton Hire has proudly worked on numerous events over the years.
The signage pillars were designed, certified and constructed to suit the client’s requirements, and paired with custom-printed fabric banners. Strategically placed throughout the CBD, the pillars served as dynamic visual markers that enhanced the city’s atmosphere and reinforced its identity as a vibrant destination for international sport and culture. This project stood out not only for its scale and visibility, but also for its creative execution. Moreton Hire’s ability to transform modular infrastructure into bespoke branding assets demonstrated the team’s commitment to innovation, quality, and client partnership. The result was a cohesive and impactful campaign that elevated the city’s streetscape and delivered on BEDA’s vision for engaging public spaces.
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