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Truck Show 2023
Just like Moreton Hire, the Brisbane Truck Show has an incredibly rich, continuous history that dates back fifty-five years! When it comes to business events, nothing quite compares to Heavy Vehicle Industry Australia’s – Brisbane Truck Show. It takes years of prep, a week of exhibition bump-in, all for 4 days of open exhibition.
The major event covers all 4 halls and 3 levels of Brisbane Convention & Exhibition Centre! Moreton Hire were once again the primary exhibition contractor ensuring that 250+ exhibitors have the most successful business experience possible. We aim to deliver for our client (HVIA), but we focus on their exhibitors and delegates experience at their event – after all #experience is everything!
2023 Truck Show was bigger and better than ever, it is the Southern Hemisphere’s largest showcase of trucks, trailers, components, equipment and technology, and the stats are here to prove it. The exhibition build consisted of 8000 carpet tiles, 3200sqm of printed signage and over 2700 leads, lights and power switchboards! To deliver an event of this magnitude, the Moreton Hire team has been prepping and planning since October 2021 (1.5years in the making!).
The Exhibition Statistics
40,000+ in person attendance (Record breaking!)
Covering 4 halls and 3 levels of BCEC
Moreton’s Key Features
- Over 4400 hours delivered on site
- Over 70 staff executed the delivery
- 11 x Semi Trailers and 10 x MH Trucks full of stock!
- Moreton Hire’s head Project Manager covered 223km’s in steps across 11 day bump in and bump out!
Products used in this project
A dedicated team!
Behind every major exhibition is a mighty team driving the delivery of these major events. Here is a small portion of the hard working Team Moreton Hire that brought the primary exhibition build to life for HVIA. From a planning perspective the Brisbane Truck Show calls for 2 Account Directors, 1 Account Manager, 2 Account Coordinators, 5 Project Managers, 4 Supervisors and our unsung heroes the CAD design team.
LEGO x MACK Truck Activation
Mack Trucks Australia notably celebrated 60 years of Australian manufacturing at this years Brisbane Truck Show 2023, and they impressively pulled off this brand activation! Moreton Hire were thrilled to build the home away from home for this life-sized Mack Anthem, built from LEGO bricks to be on display. Located in the centre of South Bank, Brisbane during the exhibition, almost 1 million bricks were used to build this beauty! Our team perfectly captured the hire equipment required to bring this brand activation to life – see behind the scenes here.
Interested to Hear More?
Contact our team today and discuss your upcoming project.