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Moreton Hire to Deliver First Major Exhibition at the New Nyaal Banyul Geelong Convention Centre

Moreton Hire to Deliver First Major Exhibition at the New Nyaal Banyul Geelong Convention Centre

GEELONG, VIC – As Geelong prepares to open the doors of the highly anticipated Nyaal Banyul Geelong Convention Centre in 2026, one of Australia’s most trusted event partners, Moreton Hire, has been appointed to deliver the venue’s first major exhibition, a milestone moment for the region’s fast‑growing business events sector.

The inaugural exhibition, a 50‑booth showcase for Associations Forum, marks the continuation of a long-standing partnership between Moreton Hire and Associations Forum that began in 2017 and has since travelled across Melbourne, Sydney, and Canberra. This year, it arrives in Geelong for the first time, symbolising both the Forum’s national reach and the city’s emergence as Melbourne’s newest and most compelling destination for conferences and exhibitions.

A Partnership Built Over Nearly a Decade

Moreton Hire’s relationship with Associations Forum spans almost ten years, during which the company has delivered consistent, high‑quality exhibition builds for the organisation’s flagship events. Moreton Hire’s work has supported the Forum’s mission to strengthen Australia’s association sector by providing professional, reliable, and scalable exhibition environments. Holding this year’s event in Geelong signifies the Associations Forum’s trust in Moreton Hire to lead the way as they enter a new market, confident that the same level of quality delivered in Melbourne, Sydney, and Canberra in past years, will easily be replicated in Victoria’s newest convention precinct.

"Associations Forum values long term partnerships, and our collaboration with Moreton Hire has been instrumental in delivering high quality exhibitions year after year. Bringing our event to the new Nyaal Banyul Geelong Convention Centre is a milestone for us, and we are delighted to do so with a supplier who understands our sector and consistently delivers for our members and exhibitors. Geelong is an emerging destination, and this event will showcase its potential." — John Peacock AM, CEO, Associations Forum

Why Associations Choose Moreton Hire

Associations operate differently from corporate or consumer events. They need suppliers who understand member‑driven engagement, volunteer‑led committees, and the importance of predictable, professional delivery. Moreton Hire has become a preferred supplier for associations across Australia because they offer:

  • National consistency – the same quality, service, and delivery whether the event is in Melbourne, Sydney, Canberra… or now Geelong.
  • Deep experience with association‑specific event formats – including multi‑stream conferences, AGM‑adjacent expos, and sponsor‑driven exhibition halls.
  • Scalable infrastructure – from 20‑booth pop‑ups to 200‑booth national congresses.
  • A partnership mindset – working closely with association teams who often juggle limited resources and tight timelines.
  • Sustainability and efficiency – modern modular systems, reusable structures, and streamlined logistics that align with the values of many member‑based organisations.

For Associations Forum, this reliability has been essential. Their annual exhibition is a cornerstone of the event, connecting suppliers, association leaders, and industry partners. Moreton Hire’s ability to deliver a seamless, professional build year after year has made them a trusted extension of the Forum’s team.

A Standard Build with Symbolic Significance

While the 50‑booth expo is a familiar format for Moreton Hire, its significance lies in what it represents: the first major exhibition build in a brand‑new convention centre, delivered by a supplier with over 55 years business events experience and a proven national track record of clean-stock, delivered on time.

For exhibitors, it means a professional, well‑designed environment from day one.

For Associations Forum, it means confidence in a trusted partner.

For Geelong, it marks the beginning of a new chapter in the city’s business events story.

Looking Ahead

As the Nyaal Banyul Geelong Convention Centre officially opens its doors in 2026, Moreton Hire’s involvement in its first major exhibition sets a strong precedent for the calibre of events the venue aims to attract.

With a strong national footprint that continues to expand, Moreton Hire is well‑positioned to support associations as they explore new destinations, especially emerging hubs like Geelong.

“Associations Forum has always valued suppliers who understand the unique needs of association‑led events - consistency, reliability, and the ability to scale nationally. Bringing this event to Nyaal Banyul is a proud moment for us and a significant moment for the region.” - Simon Morahan (COO, Moreton Hire).