The 45th ICMM World Congress on Military Medicine, hosted by the Australian Defence Force, took place at the Brisbane Convention and Exhibition Centre (BCEC) from 22-27 September 2024. One of the standout features at the exhibition was the custom booth that Moreton Hire designed and created for the Ministry of Defence. Moreton Hire’s expertise in transforming exhibition spaces into visually captivating, brand-centric experiences was on full display here. The booth included high tech innovation and influence, serving as a focal point for business and discussions around global health initiatives.
The custom fabricated design included a striking UAE map illuminated by a LED backlight, which set the tone for a modernistic and immersive space. Adjacent to this, a 2 x 1.5-meter LED screen continuously showcased high-quality video footage, drawing attention of attendees. The raised flooring led seamlessly into a soft, grey velvet carpet, creating a welcoming environment that encouraged interaction. Furnished with custom-branded ottoman stools and fitted with a modern touchscreen display, the booth offered a unique user experience that invited active engagement with the Ministry’s initiatives.
Moreton Hire was involved in the detailed logistics of the stand delivery which included transportation and coordination with a number of suppliers and stakeholders. Pre-build setup and testing played a crucial role in ensuring a seamless delivery of this stand.
Experience is Everything.
Moreton Hire’s ability to deliver visually stunning and functionally effective exhibition booths set a new benchmark for how to maximize participant contributions.
For any enquiries or more information about our work at the ICMM World Congress on Military Medicineor UAE Ministry of Defence, including details on the custom stands, exhibition build, furniture hire, and more, please don’t hesitate to contact our team. We’re here to help you create unforgettable event experiences.
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