Moreton Hire was proud to once again collaborate with Team Defence Australia (TDA) to support Australian industry for the first time in the middle east at the Dubai Airshow. Designing, delivering and managing a striking custom exhibition stand that showcased innovation, collaboration, and national capability on the global stage. Designed with impact and functionality in mind, the pavilion created a welcoming environment for delegates and industry leaders to connect, network, and explore Australia’s defence expertise.
With a total of 36 companies participating on the booth alongside Team Defence Australia, the pavilion became a true hub of activity across the five day major event. With 12,200 engaged visitors stepping onto the booth, the space proved to be a powerful platform for meaningful conversations and international engagement. The design not only reflected Australia’s identity (warm and welcoming) but also facilitated seamless interactions between exhibitors and guests with the focal point once again being the ‘Have a cuppa on us’ coffee stand.
Adding to the atmosphere, the pavilion’s hospitality was a highlight. Moreton Hire’s team ensured that every detail was considered and well managed, right down to serving 2,700 coffees over the course of the show. This touch of warmth and energy kept conversations flowing and reinforced the pavilion’s reputation as a place where business and solid relationships were built.
Experience is Everything.
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