Hard Yakka Custom Exhibition Stand

15/08/2019

International

Exhibitions

Hard Yakka, one of Australia’s most iconic workwear brands, made a strong statement at the A+A 2019 Trade Fair in Düsseldorf, Germany. A major event focused on safety, security, and health at work, A+A is renowned for attracting global leaders in workplace solutions. Hard Yakka aimed to showcase its high-performance trade wear and sports apparel while reinforcing its brand identity on the international stage. The goal was to create a visually appealing and functional stand that not only attracted visitors but facilitated connections with international industry professionals.

Hard Yakka sought to highlight their range of durable workwear, with safety and style, and Moreton Hire were thrilled to design a stand that reflected the company’s commitment to quality and performance.

With extensive experience supporting Australian brands at global trade fairs, Moreton Hire provides seamless end-to-end exhibition solutions, ensuring a strong brand presence in overseas markets. From concept and design to logistics and on-site project management, Moreton Hire empowers Australian companies to exhibit with confidence on the world stage.

Experience is Everything.

The Stand Details

Dusseldorf , Germany

Bold and Functional

Custom Built Stand

The Moreton Hire delivery:

Brand-Focused Design: Using strong visuals, impactful signage, and open spaces to capture Hard Yakka’s rugged and durable Brand Identity.
Customer Engagement: The stand provided multiple touchpoints for interaction, allowing visitors to experience the Hard Yakka brand firsthand through product demonstrations and AV.
Strategic Layout: The open layout facilitated smooth visitor flow, Where representatives could connect with potential buyers, partners in a professional yet approachable setting.