Hard Yakka Custom Stand

15/08/2019

International

Exhibitions

Hard Yakka, one of Australia’s most iconic workwear brands, made a strong statement at the A+A 2019 Trade Fair in Düsseldorf, Germany. A major event focused on safety, security, and health at work, A+A is renowned for attracting global leaders in workplace solutions. Hard Yakka aimed to showcase its high-performance trade wear and sports apparel while reinforcing its brand identity on the international stage. The goal was to create a visually appealing and functional stand that not only attracted visitors but facilitated connections with international industry professionals.

Hard Yakka sought to highlight their range of durable workwear, with safety and style, and Moreton Hire were thrilled to design a stand that reflected the company’s commitment to quality and performance. Our Moreton Hire International team designed, delivered and project managed this custom stand from end-to-end and were thrilled to assist an iconic Australian brand exhibit on the international stage!

Experience is Everything.

The Stand Details

Dusseldorf , Germany

Bold and Functional

Custom Built Stand

What Moreton Hire has delivered

Brand-Focused Design: Using strong visuals, impactful signage, and open spaces to capture Hard Yakka’s rugged and durable Brand Identity.
Customer Engagement: The stand provided multiple touchpoints for interaction, allowing visitors to experience the Hard Yakka brand firsthand through product demonstrations and AV.
Strategic Layout: The open layout facilitated smooth visitor flow, Where representatives could connect with potential buyers, partners in a professional yet approachable setting.