As a dedicated national event for the independent retail and co‑operative buying sector, the Direct2Store Expo brought together store owners, department managers, co‑op groups, and suppliers from across Australia for a high‑impact showcase of products, innovation, and industry connection. As the primary exhibition contractor, Moreton Hire played a central role in shaping the 2026 event, designing and delivering an environment that enabled retailers to meet directly with suppliers, explore new ranges, access show‑only deals, and strengthen the relationships that supported smarter buying and stronger commercial outcomes throughout the year.
In 2026, the Direct2Store Expo was hosted at ICC Sydney, where Moreton Hire brought the entire directs and co‑operative retail community together under one roof for two action‑packed days of trading, networking, and discovery. Our team managed the full exhibition build, logistics, and onsite delivery, ensuring every exhibitor and attendee experienced a seamless, professional, and highly functional event space. Whether supporting single‑store independents or large multi‑site co‑op groups, the Expo provided retailers with access to the insights, products, and supplier partnerships that helped them remain competitive in a fast‑changing market.
Held from 6–8 May 2026, the event became Australia’s largest direct‑to‑retailer supplier showcase, and Moreton Hire was proud to help bring it to life. Through thoughtful design, efficient delivery, and close collaboration with organisers and exhibitors, we created a platform that empowered co‑ops and independents to connect, collaborate, and plan for the year ahead.
Experience is Everything.
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