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At Moreton Hire, sustainability is not just a policy — it’s built into how we operate. One of the most practical examples of this is our in-house repurposing and reupholstery program, led by Rolan, who has proudly worked with us for over 25 years.
As head of our internal repurposing team, Rolan ensures that tired assets are transformed into event-ready furniture, extending their lifecycle and reducing unnecessary waste — without compromising on quality or presentation.
Why This Matters to the Business Events Industry
In the world of exhibitions and business events, quality presentation is everything. Clients expect environments that reflect their brand, values, and standards — without the environmental cost of fast furniture. By refurbishing rather than replacing, we offer our clients:
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Sustainable Event Delivery: Reducing the volume of furniture sent to landfill while maintaining high visual standards.
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On-Trend Styling: Refreshed upholstery ensures our hire range stays current with colour and design trends without overproducing.
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Reliable Inventory: Well-maintained furniture performs better at scale, especially across long bump-in and tight turnaround times.
Our Approach: Smart, Responsible, and Local
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Led by Experience: Rolan brings over two decades of craftsmanship and care, leading a team that knows our inventory inside and out.
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Creative Repurposing: From reupholstered lounges to converting retired marquee vinyl into custom covers for stillages, our solutions are as inventive as they are sustainable.
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Onsite Quality Control: By handling this process in-house, we control the outcome — faster turnaround, consistent quality, and reduced transport impact.
Action not words:
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Over 200+ furniture items are reupholstered annually, keeping them in circulation and out of landfill.
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Moreton Hire now diverts over 1 tonne of vinyl annually from waste streams through creative reuse initiatives.
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Every reupholstered item is logged, quality-checked, and re-entered into stock rotation for events Australia-wide.
Keen to learn more about our sustainability initiatives? Learn about Moreton Hire’s and stand against the fast furniture industry here.
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