In-Field Agricultural Activation
Massey Ferguson engaged Moreton Hire to deliver a large-scale in-field activation, bringing together dealers and customers for a hands-on brand experience. The event required a robust yet premium temporary infrastructure solution, capable of withstanding rural site conditions while showcasing Massey Ferguson’s machinery and innovation.
The full scope featured:
20×20 Uniflex Structure: Utilised as a central hub for the activation, fitted out with internal flooring, furniture, and branded elements.
22 Branded Pagodas: Scattered strategically across the property to create immersive touchpoints for information, product display, and hospitality.
Flagpoles and Signage: Installed throughout the site to enhance visibility and brand presence.
Internal Fitout: Complete provision of furniture and functional layouts to support networking, presentations, and customer engagement.
Why Agricultural Brands Choose Moreton Hire
Agricultural activations demand a partner who understands scale, terrain, and logistics. Moreton Hire has decades of experience delivering rural and regional events across Australia, ensuring reliable infrastructure that performs in open-field conditions. With an extensive fleet of marquees, pagodas, and bespoke fit-outs, combined with turnkey project management, Moreton Hire offers agricultural companies like Massey Ferguson a trusted solution to bring their machinery to life in the environments where their customers use it most.The activation successfully provided Massey Ferguson with a branded environment that encouraged interaction, product education, and dealer engagement, reinforcing their leadership in agricultural innovation.
Experience is Everything.
For any inquiries or more information about our work at the this activation, including details on the other furniture, exhibition stands, marquee builds, and more, please don’t hesitate to contact our team. We’re here to help you create unforgettable event experiences.
Contact our team today and discuss your upcoming project.
