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Exhibitions are different from other events. Rather than concentrating on a central brand or purpose, exhibitions present a melting pot of brand offerings. The environment at an expo is highly competitive as each business vies for customer attention and engagement. One way to make your exhibition stand unique is to use a marquee. Marquees … Continued
In the same way that we “eat with our eyes first,” we shop with our senses before our wallets. So it’s important that retail and tradeshow environments are designed to entice consumers, foster communication about brand messages and product offerings, and form brand relationships. Colour, lighting, and layout all impact the consumer environment and in … Continued
When you’re looking to buy a house, the floor plan is inevitably one of your first considerations. It’s essential the same level of consideration is given to the layout of your exhibition stand. Why does the custom exhibition stand floor plan matter? The wrong design can have a profound effect on everything you do at … Continued