May 2018 | Rockhampton, QLD
Australia’s national beef expo, starting in 1988, is one of the world’s great beef cattle events and is held just once every three years in Rockhampton, Queensland, Australia. It features more than 5000 cattle from over 30 breeds; a trade fair promoting more than 500 businesses; a symposium, seminars and property tours to deliver new research information to producers; and restaurants, celebrity chefs and cooking demonstrations for visitors to appreciate the quality and flavour of Australian beef.
Moreton Hire are contracted as the official temporary structure supplier, providing infrastructure, furniture, electrical and signage.
100,368 visitors from the 7th till the 11th of May 2018.
Moreton Hire provided four exhibition pavilions for the week with complete fit out of exhibition booths, furniture, electrical and signage. Our iconic 12.5m x 30m Double Storey Emporium was also installed alongside multiple marquees for brand activations, including our Uniflex Arcum and Multiflex Structures.
Both corporate and operational fitouts were stationed across the Beef Week event area, featuring numerous brand activation areas, event spaces and exhibition halls and booths. These fit outs included furniture, electrical, temporary structures, exhibition booths (both syma and corinthian) flooring, fencing, and signage. The Moreton Hire CAD & Design Team worked closely with Beef Australia & corporate brands such as Westpac, and Rabobank etc., to design the overall event and brand activation areas. This ensured the fitout and design met brand guidelines and satisfied our clients.
Moreton Hire organised brand activation marquees for brands such as Rabobank, Westpac, Teys Australia, Meat and Livestock Australia, AACo and Queensland Country Life... just to name a few. These areas included full fit out of branding through signage, furniture and flooring.
Over the course of Beef Week, Moreton Hire were responsible for a combination of exhibition fitouts, brand activations and event fit outs.
Due to Moreton Hire's extensive operations resources, the Queensland operations team started bump in on the 9th of April, almost one month before Beef Week kicked off and completed bump out on the 25th May.